[KFC is going to produce snails and lion powder with the trademark "Kaifeng Cai", which will go on sale on October 26th]
Usually everyone likes to call KFC "Kaifeng cuisine", now, really Kaifeng cuisine is here.
A few days ago, the KFC official website announced the launch of KAIFENGCAI (Kaifeng dishes) series of new fast-cooked pre-packaged foods. Of course, the theme is still related to chicken. The new dishes in the first season include chicken breast, chicken soup, chicken snails and lion noodles.
The products of the first quarter will be launched in some KFC restaurants in 23 cities including Beijing, Shanghai, Guangzhou and Shenzhen from October 19, 2020. Among them, the snail noodle series will be on sale from October 26, 2020.
The series of quick-cooked packaged foods launched by KFC this time, including snail noodles, are not suitable for dine-in meals. Instead, they are aimed at the "lazy economy" and launched convenient and quick-cooked food products at home.
In recent years, the snail fan fever has quietly risen in China, and more and more young people love it, and fandom has become a fashionable term. As a fast food giant, after the snail noodles are favored by the new generation, KFC will definitely want to use the fan effect of the whole snail noodles to increase its traffic and popularity in stores.